biography

shevack-black-border-125wide-wPaddingAfter leaving medical school (in the fourth year), I found my way into advertising, where I began as a jr. copywriter at BBDO. Fortunately, I didn’t go out to dinner one night, and I was discovered by the late, great Phil Dusenberry– the guy who did the Reagan campaign and (accidentally) set Michael Jackson’s hair on fire for Pepsi. Phil was my “rabbi” in the business and tremendously influenced the scale of my thinking, especially how I approach creating image for clients.

At BBDO, and then afterwards at DMB&B, Y&R and KPR. I (along with many amazing people) created award-winning campaigns for Apple computers, Black & Decker, US Post Office, Colgate-Palmolive and many others, as well as some pharmaceutical campaigns for Risperdal, Rezulin, Nasocort and others. (Always turn your failures, like medical school, into successes.) My claim to fame still lingers as the writer of Gillette. The Best A Man Can Get, still running in over 100 countries around the world.

After a decade on Madison Avenue, a strange, mysterious “chance”-meeting happened, which, many years later, lead to my ordination as a rabbi and involvement in inter-religious dialogue. I’ve worked with Catholics, Protestants, Muslims and others, around the world.

I’m currently on the Board of Directors for The Center for Spirituality and Health Education at the State University of New York (Stony Brook), In addition, I was appointed adjunct professor in the School of Social Welfare, teaching, on a graduate level, spirituality and comparative religion.

I am Social Responsibility Officer for the Patton Foundation, working with the granddaughter of General George S. Patton, Helen Patton, in her history-healing organizations around the world.

I helped a lot of non-profits along the way, including AARP, CAIR (the Council on American Islamic Relations), URI (United Religions Initiative) and uncountable others.I continue to do this. It makes me very happy.

As my knowledge of advertising, business, image, spirituality, religion and ethics has fused into a single life-understanding, this just seemed to lead me to coaching executives and CEO’s. My forte is teaching them how to improve their bottom line by handling, correctly, their personal and professional lives. You might call this “Spirituality in Business”, which I now a class I teach at the Iacocca institute for Global Entrepreneurship at Lehigh University.

As you’ll discover on this website, I’ve authored some books, had a column in Success magazine and a proverbial 5 minutes of fame.

Right now, I live in Bucks County PA, with my wonderful wife of 33 years, artist Teddy Frank. We have three children, Christian, Adam and Zoe.

See also www.universaljudaism.org